Get More Direct Bookings with Google Things to do

July 14, 2022
Author
Cassie Cassidy

Have you heard? Google Things to do is here, helping ticketing businesses surface their products to the hundreds of millions of people who turn to Google for their travel needs. Catalate is excited to be one of the exclusive connectivity partners that help ticketing businesses list their tickets on Google, and can’t wait to tell you all about it. Let’s dive into everything you need to know about listing your tickets and experiences on Google Things to Do.

What is Google Things to do?

Google Things to do is a new platform for finding fun activities, making it easier than ever before for customers to discover and book fun experiences at your business. It’s an exciting (and free!) new way to sell tickets directly from Google Search results, sending clicks straight to your online store and increasing direct bookings.

The program allows you to connect with the millions of people who use Google Search, Google Maps and Google My Business every day, driving them to your Cloud Store to purchase tickets.

Whether customers are looking for something new to do with friends or searching for things to do on a date night with their significant other, Google Things to do will help them find the perfect activity, and make it easy to book their tickets to the activity of their choice.

Why should I use Google Things to do?

More qualified direct traffic for no additional cost. Your tickets will be in front of millions of people who do travel-related searches on Google every day. You’ll get more direct sales leads and data from customers, so you can own the full customer experience and reap the full benefits of your Cloud Store with more traffic and lower cost of customer acquisition. With increased traffic sourced by Google, you can reach more people and expand your user base.

It’s free. Why spend your precious marketing dollars on Google ads when you can list your tickets on Google at no additional cost? Things to do expands your marketing reach for free.*

No set-up work is required on your part. Our experienced team does all the heavy lifting for you, so getting your tickets on Google requires no work from you!

What does Things to do look like? 

Customers will discover you by searching by location or interest; exploring curated content like top-rated activities; or simply scrolling through the feeds of nearby attractions, cities and countries. Tickets are shown at the lowest price available, using Catalate’s dynamic pricing strategy. When the customer chooses the ticket, they will be directed directly to your cloud store where they can purchase the tickets.

Above – tickets displayed on Google Things to do interface. Below – customer is directed directly to your Cloud Store after clicking the tickets on Google Things to do.

How do I get my tickets on Things to do?

In order to list your products on GTTD, you need to be partnered with a registered Google connectivity partner like Catalate. Our partners are already off and running with sales on their Google Things to Do listing, so you’re in the right place! To get a free demo of how we can get you set up with Google Things to Do, reach out here. 

Catalate’s connection to Google Things to Do enables Cloud Store partners to send highly-qualified traffic from Google directly to their Cloud Store. With set-up handled by the Catalate team, and no additional costs, resorts and attractions can get more qualified web traffic directly where customers are starting their search.

*GTTD integration with Cloud Store is a free service when using Catalate’s Cloud Store. Customers pay a commission on tickets sold on their Cloud Store.